Joel Rubinson, Chief Research Officer of the Advertising Research Foundation talks about their exciting upcoming event on January 27, 2009 called Transform Your Research By Listening, West Coast Edition. Leading marketers including Procter & Gamble, Unilever, General Mills and Microsoft will demonstrate how to use social media for new insights. The east coast edition of this event was a sellout. Marketing Voices supports and encourages its listeners to go to the event and register now.

Both Electronic Arts and Microsoft have created social media campaigns for Facebook. Kevin Barenblat, CEO and Co-Founder of Context Optional discusses the creation of these campaigns on Facebook and how companies are making more social media connections through Facebook. Barenblat explains how Microsoft further developed the idea of a poke and geared it to the office. He also delves into how Electronic Arts taught more people about gaming with their gaming application.

As one of the world’s most renowned gamers, John Porcaro, Manager of the Online Community of Microsoft knows what is happening online whether it concerns games or not. He talks with Marketing Voices of online trends and where the world of online is headed.