Pete Blackshaw Of Nielsen Online Gives Predictions For 2009

Wednesday, December 17th, 2008

What will 2009 bring? Pete Blackshaw of Nielsen Online and a recent author, and a social media guru, tells Jennifer Jones that people in 2009 will experience social media indigestion. They will need a break to absorb all that has happened in social media since 2004. Blackshaw mentions that Wikipedia will become a huge site for viewing brands. Blackshaw also talks about the trends in a recent release of an article in Ad Age.

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Social Marketing Insights from the Obama and Clinton Campaigns

Monday, March 24th, 2008

The Democratic campaigns provide multiple opportunities for learning about social marketing. Pete Blackshaw EVP of Nielsen Online just completed an analysis of the campaigns and gives Marketing Voices his perspective on what corporate marketers need to do to make their brands better. Blackshaw also alerts Marketing Voices that he will be releasing his new book on July 2008 called Satisfied Customers Tell Three Friends; Angry Customers Tell Three Thousand.

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Jennifer Jones

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