On Social Media: Marketing Wizard Guy Kawasaki

Sunday, January 14th, 2007

Guy Kawasaki, blogger, author of 8 books, venture capitalist and former Apple marketing executive, believes CMOs today should “just quit” if they are working with CEOs who don’t get social media. Talking from his home in Silicon Valley, Guy explains what is important about social media, how he plans to monetize his blog and his plans for his next book.

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Jennifer Jones

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