Trying to manage social media channels like Twitter, Facebook and LinkedIn is tough today. Brands want to communicate but really ensuring they are managing what is being said and where it is being said is impossible. A relatively new company is trying to address this need for communication control, and it’s called Direct Message Labs. Marketing Voices talked to CEO Steven Plous of Direct Message Labs, and learned they are approaching social media from a marketing, lead generation and new customer acquisition perspective. They gather data across all the social media environments and provide unique insight into customers and their behavior. Most of their customers are Fortune 500 brands.