Google, Twitter And Intuit Collaborate To Market TurboTax

Monday, April 13th, 2009

Google started offering marketers ad units that stream their five most recent “tweets” across the Google Ad network. Intuit is the first marketer to use the ad units for its TurboTax brand. Trying to boost its twitter followers, Intuit is using conversations to show a human face to its consumers. Marketing Voices spoke to Seth Greenberg, Intuit’s director of online advertising and internet media about the campaign.

  • Share/Bookmark

Posted in Marketing Voices | 1 Comment

Jennifer Jones

Bio
Contact