Vocus, a public company with more than 4000 customers worldwide recently launched a new social media monitoring product. Despite the heavy competition in the marketplace, the product is doing well. I caught up with Kye Strance and discussed the new product, its target audience and how it’s selling.

Jiyan Wei, product manager of Vocus and an avid user of LinkedIn and Facebook, tells Jennifer Jones how to build up a great community score on LinkedIn. Not only does he address the best practices in using LinkedIn and Facebook, but he tells what not to do on those sites.