Jennifer Jones & Partners

Jennifer Jones & Partners is a marketing firm providing strategic counsel and communications implementation. JJ&P’s clients include the nation's renowned venture capital and private equity firms, law firms, investment banks, technology, and healthcare companies. Founder and President, Jennifer Jones is also the creator and host of a successful weekly podcast called Marketing Voices. This podcast gives thoughtful insight regarding how social media is impacting strategic marketing today for businesses worldwide.

JJ&P advises management on branding, positioning and public relations challenges, and relationship building programs. The firm is renowned for its ability to create credible positioning for its clients with innovative marketing communications implementation. JJ&P also counsels clients on how to implement the newest social media strategies in their marketing programs.

For all of her clients, JJ&P uses her Market 360™ methodology to establish a market benchmark and to assess their brand position. The Market 360™ methodology involves conducting interviews with strategic members of a client’s ecosystem. For these surveys, JJ&P interviews audiences who are instrumental to her client’s brand position. These audiences can include: Limited Partners, Portfolio CEOs, Prospective Portfolio CEOS, Attorneys, and Investment Bankers. Depending on the client’s business objectives, JJ&P will then determine a marketing strategy and plan for building a client’s market position.

With a diverse background reflective of her more than two decades in venture capital, technology, healthcare and professional services, JJ&P focuses on leveraging marketing opportunities for her clients. Her firm invented marketing initiatives that are now legacy programs for many of her client companies. Longevity with a client is a key added-value; Jennifer Jones had a 16-year relationship with venture firm, Mayfield as Marketing Partner/retained consultant; a 6-year relationship with Scale Venture Partners and Levensohn Venture Partners, and also worked with law firm, Wilson Sonsini Goodrich & Rosati , and investment banks, Goldman Sachs and Cowen & Company for 9 years. The average length of a client relationship is five years—quite unusual for a marketing firm.

For a complete list of JJ&P clients, please review the client section. Following is a representative sample of the firms with whom Jennifer and her Partners have worked since 1989: Allegis Capital, August Capital, Canaan Partners, Goldman Sachs Technology Group, Mayfield, Offit Hall, Paul Capital Partners, Psilos Group, RHJ Capital Partners (formerly Champion Ventures), Scale Venture Partners (formerly BA Venture Partners), ThinkEquity Partners, Versant Ventures and Wilson Sonsini Goodrich & Rosati.