Brian Haven, Senior Analyst at Forrester Research talked to me at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells me that although social marketing is taking off and many corporations are engaging in conversations with their customers, the science of brand engagement is far from complete. Haven mentions Nike and its use of social marketing as one fine standout example today.

This entry was posted on Tuesday, May 13th, 2008 at 6:17 am and is filed under Uncategorized.